Product and Concept Testing Survey

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Product and Concept Testing Survey

Nervousness about the launch of a new product, especially if radically new, is natural. There are questions about consumer acceptance of the product idea, consumers' willingness to pay the price, product's capacity to meet consumers' needs, its ability to fend off competition, and the like.

Product and Concept Testing Surveys are extremely helpful in putting all such apprehensions to rest. They help not only in gauging the product's potential for success, but also in identifying areas that need refinement before the product is completely ready for launch.

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Preparing for a successful product launch

For your convenience and ease of reference, we have created a template of Product and Concept Testing Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.

Question: What is your age? (Customize according to the product)

Below 20 years
Between 20 and 30 years
Between 30 and 40 years
Between 40 and 50 years
Between 50 and 60 years
Above 60 years

Question: How do you think this product compares with the other brands available in the market in terms of meeting your requirement?

There doesn't appear to be any significant difference between this one and the other brands.
This product appears to be a huge improvement over the ones currently available in the market.

Question: How important are the following factors to you when you buy something (any product)?

	Very important	Important	Somewhat important	Not very important	Not at all important	Depends on what product it is
Price
Brand value
Quality
After-sales service
Complaint follow-up
Comfort and convenience of use
Celebrity endorsement
Brand loyalty
Past experience
Aesthetic appeal
Desire to try something new
Easy of availability
Word-of-mouth
Utility

Question: Please select the statement that describes your need for this product.

I need it badly.
I need this product.
I don't really need this product, but it might come in handy.
I don't need this product at all.

Question: Which of the feature(s) of the product do you not like?

Question: How much would you be willing to pay for this product?

Question: Please specify your gender.

Male
Female

Question: This product, according to you-

is fit to be launched.
needs considerable modifications and refinement before it is launched.

Question: Based on the description of the product, how would you rate it on the following parameters?

	Excellent	Good	Average	Poor	Very Poor
Uniqueness
Quality
Utility
Value-in-use
Innovativeness
Visual appeal

Question: Please indicate your occupation. (Customize according to the product)

Student
Working professional
Self-employed
Business owner
Other

Other, please specify.

Question: Which of the feature(s) of the product do you like?