Motivation and Buying Experience Survey
A company’s success is largely determined by its ability to deploy effective marketing campaigns and meet the expectations of the customers. This requires an informed understanding of consumer motivations.
Motivation and Buying Experience Surveys are a good way to deconstruct consumer motivations. They help understand what propels consumers to buy a product or a service and what makes them likely to buy the same product or service over and over again, paving the way therefore for working out suitable marketing campaigns.
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Understanding Consumer Motivations
For your convenience and ease of reference, we have created a template of Motivation and Buying Experience Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.
If you have been purchasing our product(s) and service(s), how satisfied are you with the same?
Neither satisfied nor dissatisfied
What motivates you to buy our company's product(s) and service (s)?
Price of our product(s) and service(s)
Reputation of our company
Previous buying experience
Experience after use
Good customer service
Any other reason, please specify
What motivates you to buy a product?
A personal deep desire
Value for money
Attractiveness of the product
Do you think by buying this product you have got best value for money?
On what occasion did you buy our product(s)?
On partner's birthday
On friend's birthday
No particular occasion
For whom did you buy the product(s)/service(s)?
For a close friend/relative
For business colleague(s)
For family member(s)
From where did you purchase our product(s)?
Through our website
Any other, please specify
What according to you would be the best way for vendors to build relationship with customers?
How do you rate our product(s) on the following aspects?
Quality of our products
Price of our products
Return policy of our products
Ease of usage
After sales service of the products
How many times have you used our product(s)?
A couple of times
Five times in the previous year
Thrice in the previous year
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