1. Would you recommend /Have you ever recommended this brand of (Write product type, e.g. soap.) to anyone?
2. What is it that you like so much about this brand?
3. What is your age? (Customize according to the product.) Below 20 years Between 20 and 30 years Between 30 and 40 years Between 40 and 50 years Between 50 and 60 years Above 60 years
4. Have you ever heard of/used (Write test brand.)? Yes, used it. Yes, heard of it, but never used. No, never heard of it. If yes, then how did you learn about it?
5. When was the last time you bought a (Write product type, e.g. soap.)? A few days ago. Last week. Two weeks ago. Last month. More than a month ago. More than six months ago. (Customize options according to the product type.) Other, please specify.
6. Which of the following brands of (Write product type, e.g. soap.) have you used? Brand A Brand B Brand C Brand D Brand E Never used any of these brands. (Customize)
7. Which of the following brands of (Write product type, e.g. soap.) have you heard of? Brand A Brand B Brand C Brand D Brand E Never heard of any of these brands. (Customize)
8. What is your most preferred brand of (Write product type, e.g. soap.)?
9. How did you like the experience of using (Write test brand.)? Strongly liked it. Liked it quite well. Somewhat liked it. Somewhat disliked it. Strongly disliked it. Not applicable. What did you like/not like about it?
10. Please indicate your occupation. (Customize according to the product.) Student Working professional Self-employed Business owner Other, please specify.
11. How often do you buy a (Write product type, e.g. soap.)? Everyday Every week Every month Once in six months Once a year Never (Customize options according to the product type.)
12. Please specify your gender. Male Female
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