1. Please specify your gender. Male Female
2. What is your age? 15~25 25~35 35~45 45~55 >55
3. Please rank the following factors that affect your purchasing decision
4. What product do you use for your hair cleaning?
Shampoo Soap Body Wash Others
5. Which type of shampoo do you prefer to? 2 in 1 (Shampoo + Conditioner) Separate others
6. where do you make the shampoo purchasing? supermarket specialty store wholesale market other
7. What's your reason for purchasing it there? safe,rest assured lots of people choose there cheap
8. Do you like the general shampoo advertisements ? yes no
9. Will you make the purchasing decision according to the ads? yes uncertainty no
10. How the following factors affect your purchasing decision?
11. What's your updating frequency of shampoo ? always the same one regularly change occasionally change
12. Which style of package design do you prefer to? Classical Succinct Intricate Futuristic
13. Which volume of shampoo you are more into? Small pack(<100ml) Normal Pack(200 ml) Family Pack(500ml) Others
14. Which type of shampoo design you are interested in(the location of the bottle entrance)? top-down bottom-up pressing type
15. What kind of package colour you are prefer to? Warm colour tone (like red , yellow) Cold colour tone (like blue, green) Others
16. Your interested package material is: transparent non-transparent others
17. Will you pay more for the attractive package design? Yes No
18. What is your favourite package design of brand?
19. where do you usually locate your shampoo bottle? Floor of the bathroom On the shelf A special place ?Other
|